News

Affiliate John R. Hauser Named President-Elect of INFORMS Society for Marketing Science

January 12, 2012

Analysis Group affiliate John R. Hauser has been named president-elect of the INFORMS Society for Marketing Science (ISMS). ISMS fosters the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. Dr. Hauser is the Kirin Professor of Marketing at MIT’s Sloan School of Management. He has published numerous articles in leading marketing journals and has received various awards for his outstanding scientific contributions, among them the American Marketing Association’s Charles Coolidge Parlin Marketing Research Award. Dr. Hauser is also the coauthor of two textbooks, Design and Marketing of New Products and Essentials of New Product Management.