PBM Products, Inc. v. Mead Johnson
Our client Mead Johnson was sued by PBM Products. PBM alleged Mead Johnson had falsely advertised with respect to claims on FDA requirements for infant formula. Analysis Group supported University of Virginia Professor Paul Ferris in the quantitative analysis of marketing metrics. Managing Principal Laura Stamm
provided damages analysis on behalf of Mead Johnson to demonstrate that PBM’s sales had leveled off for reasons unrelated to Mead Johnson’s advertising campaign.