Jura Liaukonyte
Education
Ph.D. and M.A., economics, University of Virginia
Summary of Experience
Professor Liaukonyte is an expert in the economics of advertising, quantitative marketing, industrial organization, food marketing and labeling, and behavioral economics. Professor Liaukonyte' s current research interests lie in uncovering actionable marketing insights from Big Data, quantifying advertising (particularly advertising content) impact on consumer choice, understanding the impact of food labels, and incorporating behavioral economics into traditional choice models. Her award-winning work has been published in leading marketing and economics journals such as Marketing Science, RAND Journal of Economics, and International Journal of Industrial Organization, among others, and has been presented at top universities and conferences. She is a co-organizer of a conference on the economics of advertising that attracts top researchers working on advertising topics at the intersection of marketing and economics. Professor Liaukonyte teaches courses on economics of advertising and on strategic pricing, as well as a PhD class on applied microeconomics.