Ph.D., economics, Stanford University; B.A., politics, philosophy, and economics, Oxford University
Summary of Experience
Professor Tucker is a professor of marketing and chair of the Ph.D. program at MIT Sloan. Her areas of specialization include online networks and two-sided markets, privacy and data security, and marketing strategy. Her research focuses on understanding how data generated by the information and communication technology revolution guides marketing and advertising decisions, as well as the privacy concerns raised on account of this practice. Professor Tucker has testified about the impact of privacy regulation before Congress, FCC, FTC, and OECD and presented her research on privacy to the Federal Trade Commission (FTC). In addition, she served as an expert witness in a class action concerning social media, privacy, and online advertising and was recently deposed in this case. She has worked with the FTC regarding the appropriate market definition related to a larger global Internet company and has served as an expert witness in deposition and at trial related to innovation and incentives. In 2011, she received the National Science Foundation Career Award for her research on digital privacy. Professor Tucker has published widely on technology diffusion, online advertising, customer heterogeneity, and innovation, with many of her works appearing in leading economic, management, and marketing journals. She is currently working on papers covering social networks, patent trolls and technology diffusion, and privacy regulation. Professor Tucker is a research associate at the National Bureau of Economic Research (NBER), an associate editor at Management Science, and coeditor at Quantitative Marketing and Economics and of the recent NBER volume Economics of Digitization.
Rebecca Kirk Fair