Kurt Carlson

Professor, Director of Georgetown Institute for Consumer Research, Georgetown University

Expert

Kurt Carlson - headshot

Education

Ph.D. and M.Sc., marketing, Cornell University, Johnson Graduate School of Management; M.Sc. agricultural and applied economics, University of Wisconsin-Madison

Summary of Experience

Professor Carlson is the director of the Georgetown Institute for Consumer Research and co-director of the McDonough School of Business Behavioral Research Lab. His teaching and research examine the marketing management implications of consumer decision-making processes, including the development of brand preferences and the influence of emerging preferences on the decision making process. Though much of Professor Carlson's research explores consumer decision-making, he also studies how voters, jurors, and managers make decisions. Over the last 20 years, he has run thousands of surveys, sampling U.S. and international populations. He currently administers two monthly consumer surveys: 1) the Consumer Problem Survey and 2) the Consumer Technology Adoption Survey. Professor Carlson has served as an expert in evaluating a survey in a class action matter, consulted on a high profile class action settlement involving consumer deception, and testified before the SEC in an equity trust matter. Professor Carlson's published research can be found in top marketing, psychology, and management journals. He is also the coauthor of Contemporary Brand Management. He blogs for Psychology Today and Forbes, and maintains an active Twitter account (@ProfKurt). Professor Carlson has been at Georgetown University since 2009, where he has taught analytical problem solving, consumer behavior, and marketing management. He received the 2010 MSB Dean's Distinguished Faculty Research Award and the 2012 Publication Award from the Decision Analysis Society.

 

AG Contacts

Anjali D. Oza
T. Christopher Borek