Nina Mažar

Associate Professor of Marketing, Rotman School of Management, University of Toronto


Nina Mažar


Ph.D. and M.S., management, Johannes Gutenberg-University, Mainz, Germany

Summary of Experience

Professor Mažar's research focuses on behavioral economics and investigating consumer behavior in the context of standard economic assumptions. More broadly, she specializes in marketing, behavioral economics, pricing and incentives, and economic policy. In addition, she studies decision-making mechanisms and the implications of psychology for policy across a wide range of applications. Professor Mažar has received several honors and awards, including the Rotman School Dean's Award for Excellence in Research in 2011. She has placed numerous articles in publications such as Proceedings of the National Academy of Sciences, Psychological Science, Journal of Public Policy & Marketing, The Review of Economic Studies, and the Journal of Marketing Research. Aside from her research, Professor Mažar has led talks and conference presentations on topics involving aspects of consumer behavior and cultural differences. She is currently a principal of BEworks, Inc., a boutique strategic consulting firm that specializes in applying behavioral economics to business challenges. Professor Mažar has also worked as a management consultant in Europe and was previously a lecturer in marketing at MIT Sloan School of Management and worked in the MIT Media Lab (eRationality Group).

AG Contacts

Kristina Shampanier