Robert Zeithammer
Education
Ph.D., management science, MIT Sloan School of Management; M.A., mathematics, University of Pennsylvania
Summary of Experience
Professor Zeithammer is an expert on pricing and the quantitative assessment of consumer preferences. His research focuses on participative pricing – situations that involve the customer in setting prices, such as auction bidding or making a binding offer in name-your-own-price settings – which he has evaluated using a combination of analytical models and structural estimation techniques. This work has advanced the understanding of eBay’s online auction marketplace, Priceline’s name-your-own-price mechanism, and other internet-based pricing approaches. Professor Zeithammer has been retained as an expert in a class action lawsuit to assess allegedly deceptive pricing by a major online retailer. His research on assessing consumer preferences has both developed and applied cutting-edge Bayesian statistical techniques to conjoint analysis and other stated-preference consumer surveys. Professor Zeithammer has published articles in journals such as the Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, and Marketing Science. He has taught courses in strategic market research in the M.B.A. and Executive M.B.A. programs at UCLA Anderson and The University of Chicago Booth School of Business.