Tülin Erdem

Leonard N. Stern Professor of Business and Professor of Marketing, Stern School of Business, New York University

Expert

Tülin Erdem

Education

Ph.D., business administration, University of Alberta; A.B.D. and M.A., economics, University of Alberta

Summary of Experience

Professor Erdem's research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision making under uncertainty, econometric modeling, and pricing. She has served as a marketing and market research expert in class action and commercial litigation, including testifying on issues such as brand positioning and consumer confusion; consumer behavior and decision making; and trademark infringement. Her deposition testimony and consulting services have involved the high-tech, financial, telecommunications, nonprofit, and consumer goods industries. Previously, Professor Erdem was the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business at the University of California, Berkeley, where she also served as the associate dean for Academic Affairs. She has published papers in top field journals and has received best paper awards and major research grants, including two major National Science Foundation grants. Professor Erdem was editor-in-chief of the Journal of Marketing Research from 2009 to 2012 and has held editorial posts at Marketing Science, Quantitative Marketing and Economics, and Journal of Consumer Research. She is an editorial board member of Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Marketing Letters. Professor Erdem also served as president of INFORMS Society for Marketing Science.

AG Contacts

Rebecca Kirk Fair