Ph.D., marketing, MIT Sloan School of Management; M.A., economics, New Economic School; M.S., mathematics, Moscow State University
Summary of Experience
Dr. Shampanier applies marketing research methods, such as surveys and experiments, to litigation. She has been retained as an expert in several cases, including: (i) an employment litigation, where she evaluated on behalf of the defendant, a fast-food chain, the possibility of interviewing class members and reviewed the opposing expert's approach; (ii) a health care case, for which she submitted a rebuttal report, opining on a survey-like study, and was deposed; (iii) a trademark infringement matter considered by the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, for which she designed and fielded a confusion survey; and (iv) a false advertisement case considered by the National Advertising Division of the Council of Better Business Bureaus, for which she submitted three expert reports opining on the merits of a product test. More broadly, Dr. Shampanier has designed and evaluated surveys and online, lab, and field experiments and conducted data analyses for class certification, liability, and damages phases of litigation. These include antitrust, patent, trademark, and trade dress infringement; false advertising; and consumer safety cases. She has also applied these methods on non-litigation consulting projects and in academic settings. Dr. Shampanier has managed litigation projects and served as a consultant on numerous matters for a wide variety of clients, including Microsoft, Intel, DIRECTV, AT&T, a major luxury consumer goods company, and a major online retailer. In addition, she has provided marketing research and analysis in cases against a major online consumer services provider, a major credit card company, and major vehicle manufacturers, among others. Dr. Shampanier has extensive experience with both affirmative and rebuttal analyses. She has supported clients in data production; supported expert witnesses in their preparation of reports and testimony and at depositions; and supported counsel in preparation for depositions and at depositions of opposing experts. Dr. Shampanier has presented and published in the fields of behavioral and experimental economics and in mathematics, and she is an “Ambassador” for the journal Marketing Science, a role in which she helps increase awareness of leading-edge academic research among practitioners.