Ph.D., marketing, MIT Sloan School of Management; M.A., economics, New Economic School; M.S., mathematics, Moscow State University
Summary of Experience
Dr. Shampanier applies marketing research methods, such as surveys and experiments, to litigation. She has served as an expert in several cases including: (i) a health care case, for which she submitted a rebuttal report, opining on a survey-like study, and was deposed; (ii) a trademark infringement matter considered by the Trademark Trial and Appeal Board of the United States Patent and Trademark Office, for which she designed and fielded a confusion survey; and (iii) a false advertisement case considered by the National Advertising Division of the Council of Better Business Bureaus, for which she submitted three expert reports opining on the merits of a product test. More broadly, Dr. Shampanier has designed and evaluated surveys and online, lab, and field experiments and conducted data analyses for class certification, liability, and damages phases of litigation, including antitrust, patent infringement, trademark infringement, misleading advertisement, and consumer safety cases among others, as well as for non-litigation consulting projects and in academic settings. She has managed litigation projects and served as a consultant on numerous matters for Microsoft, Intel, DIRECTV, AT&T, a major luxury consumer goods company, a major online retailer, as well as against a major online consumer services provider, a major credit card company, and major vehicle manufacturers, among others. Dr. Shampanier has extensive expertise with both affirmative and rebuttal analyses. She has supported clients in data production, supported expert witnesses in their preparation of reports and testimony and at depositions, and supported counsel in preparation for depositions and at depositions of opposing experts. Dr. Shampanier has also presented and published in the fields of behavioral and experimental economics and in mathematics, and is an “Ambassador” for the journal Marketing Science, a role which entails increasing awareness of leading edge academic research among practitioners.