Peter P. Simon

Education

Ph.D. and M.A., economics, Princeton University; B.A., mathematical economics, Pomona College

Summary of Experience

Dr. Simon is an applied microeconomist with specific expertise in employing econometric techniques to analyze complex business issues. He has managed case teams addressing matters related to intellectual property, class certification, securities, price fixing, business valuation, and general damages. He has worked extensively on intellectual property matters, performing lost profit and reasonable royalty analyses in patent infringement disputes; he has also analyzed detailed paid search advertising data in the context of a trademark infringement dispute. In his work, Dr. Simon has collaborated with leading marketing academics to investigate consumer behavior in online environments, assess the commercial reasonableness of marketing activities, and review claims of a major brand's impending demise. In the areas of finance and securities, he has assessed competition and volatility in the mutual fund industry, valued complex currency derivatives, and gauged the economic reasonableness of fees given fund performance. He also has considerable experience evaluating sampling procedures and methodologies, and designing and selecting random samples. He has served as an expert on sampling-related issues in several large litigations. He has evaluated, designed, collected, and analyzed samples in mortgage-backed securities, insurance, Medicare fraud, and construction defect cases. In addition, Dr. Simon has conducted empirical research in a number of areas. Prior to joining Analysis Group, he served as a research assistant at the Federal Reserve and lectured in economics at Princeton University.

Selected Cases

• Apple v. Samsung Trial (May 2014)
• Cintas Corporation Acquisition of GK Services
• Dang v San Francisco Forty Niners Ltd et al
• Fraley, et al. v. Facebook Inc., et al.
• In re American Funds Fee Litigation
• In re Managed Care Litigation
• Justice Department Investigation into Health Care Fraud
• Miriam Haskins, et al. v. First American Title Insurance Company
• Patent Infringement Matter Against E-commerce Retailer
• Peter Claydon v. Nestlé Waters North America Inc., et al.
• The Citri-Lite Company v. Cott Beverages, Inc.

Selected Publishing

• The Cambridge Handbook of Marketing and the Law

  Cambridge University Press, 2023
  2023

  Befurt R, Bucklin R, Cai A, Gersen J, Golder P, Kirk Fair R, O’Laughlin L, Schreck M, Simon P, Steckel J, Tucker C, Yeater A

  Antitrust & Competition, Class Certification, Commercial Disputes, Surveys & Experimental Studies
• Expert Analysis of Class Certification Issues

  Litigation Services Handbook: Sixth Edition
  2017

  Heavner DL, Gustafson M, Simon P, Chorba C

  Class Certification
• Economic Analysis of Nonpatent Intellectual Property Rights and Damages Measures

  Litigation Services Handbook: Sixth Edition
  2017

  Simon P, Evans E

  Damages, Intellectual Property
• Survey And Real-World Data: A Winning Combination

  Law360, July 14, 2017
  2017

  Kirk Fair R, Simon P, Shampanier K, Sharma R

  Surveys & Experimental Studies
• Use of Statistical Sampling in Litigation(1)

  Litigation Services Handbook: Sixth Edition
  2017

  Gustafson M, Simon P

  Antitrust & Competition, Commercial Disputes, Damages, Data Science & Statistical Modeling
• Pros and Cons of Statistical Sampling

  Law360, March 2011
  2011

  Simon P

  Data Science & Statistical Modeling, Strategy, Policy & Analytics
• Use of Statistical Sampling in Litigation

  Litigation Services Handbook: The Role of the Financial Expert, 2009 Cumulative Supplement, 4th Edition (March 2009)
  2009

  Gustafson M, Simon P, Weil R

  Antitrust & Competition, Commercial Disputes, Damages, Data Science & Statistical Modeling
• The Importance of Supply-Side Effects in Antitrust Analyses

  Economics Committee Newsletter, Volume 8, No. 2, American Bar Association
  2008

  Heavner DL, Simon P

  Antitrust & Competition
• Predicting the Price Effect of Mergers with Polynomial Logit Demand

  International Journal of the Economics of Business
  2000

  Saha A, Simon P

  Antitrust & Competition, Data Science & Statistical Modeling, Transaction & Governance Litigation

Events

• June 22, 2022

  Vice President Peter Simon to Join ABA Webinar on Class Certification in In re Packaged Seafood Antitrust Litigation

  Event: Class Certification: In re Packaged Seafood
  
  Host: American Bar Association (ABA) Antitrust Law Section

News

• October 20, 2023

  Analysis Group Consultants and Affiliates Contribute Scholarship to Volume on Marketing and the Law

  Antitrust & Competition, Class Certification, Commercial Disputes, Surveys & Experimental Studies