PRICING AND CONTRACTING
Defining Pricing and Payer Strategies

Click on this exhibit to learn how the pricing strategy for a new drug or medical device must take into account the interdependencies among price, access, and share. As Managing Principal Andrew Parece explains, there are effective, systematic ways to consider the effect of price on access alongside the effect of access on share. |  | Comparative effectiveness is here to stay, although the issue will likely remain controversial and a critical area of concern for regulatory, industry, and clinical stakeholders. The adoption of a robust CER paradigm will require health care companies in particular to emphasize supporting research for their products and thorough, independent analyses to interpret the CER results. 
– Principal Howard G. Birnbaum and Managing Principal Paul E. Greenberg
|  | DEVELOPMENT OF THE U.S. HEALTH CARE PLAN

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