Media Information Business: Growth Strategy
The fragmentation of media outlets through the growth of cable/satellite TV and on-demand programming has caused media companies to refocus their competitive strategies. We have worked with clients in the music and entertainment industries to help them develop new business directions.
A media industry client came to Analysis Group to help sort through the implications of these changes for its business and strategy. Working closely with the leadership of the organization, Analysis Group helped the client to map out the evolving landscape, and to identify the key future scenarios for which the client should plan. Ultimately, Analysis Group helped establish a strategy to allow the client to reap continued profits from its historical business, while planting the seeds of success in the future.