Wisconsin Alumni Research Foundation v. Apple
In a patent infringement suit brought against Apple, Wisconsin Alumni Research Foundation (WARF) alleged that certain iPhone and iPad models infringed a patent that provides for improvements in processor speed. An Analysis Group team -- including Managing Principals T. Christopher Borek and Justin McLean, Principal Robert Vigil, Vice Presidents John Browning and Anjali Oza, and Manager Ivan Maryanchyk -- was retained by counsel for WARF to support Analysis Group affiliates Professors Christopher Knittel of the MIT Sloan School of Management and Robert Blattberg of Carnegie Mellon and emeritus at Northwestern University. Professor Knittel, who testified at trial, used regression analysis to estimate the extent to which increases in processor speed increased the value of smartphones and tablets for consumers. Professor Blattberg analyzed Apple marketing and promotional activities and concluded that Apple's extensive promotion of the speed of its flagship iPhones and iPads was evidence of the importance of speed to smartphone and tablet consumers. As part of a two-week trial, a federal jury in the U.S. District Court for the Western District of Wisconsin found that Apple infringed on the patent in question and ordered Apple to pay $234 million in damages.
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