Academic Affiliate Joel Steckel, Analysis Group Consultants Release White Paper on Use of Consumer Surveys in Intellectual Property Cases
March 13, 2013
New York University Stern School of Business professor and Analysis Group academic affiliate Joel Steckel has released a white paper on the use of consumer surveys in intellectual property matters, which he coauthored with Analysis Group Managing Principal Rebecca Kirk Fair and Manager Rene Befurt. In "Is It Worth Anything? Using Surveys in Intellectual Property Cases," the authors discuss the relevance and prevalence of consumer surveys in trademark and patent infringement matters, with a focus on the use of conjoint analysis.
Professor Steckel will present the paper and discuss the role that surveys and market research play in assessing damages at the American Intellectual Property Law Association's (AIPLA) Spring Meeting on May 1, 2013. He will participate in the panel discussion, "What's the Damage? An Update on Patent and Trademark Damages," along with moderator Justin Nelson of Susman Godfrey LLP and panelists Robert Payne of LaRiviere Grubman & Payne LLP and Dawn Hall of FTI.
Read the white paper
Learn more about the AIPLA event