Academic Affiliate John Hauser Receives Buck Weaver Award for Marketing Science

July 16, 2013

The MIT Sloan School of Management recently honored Analysis Group academic affiliate and Sloan professor John Hauser with the Buck Weaver Award at the INFORMS Society of Marketing Science Conference in Istanbul, Turkey. The award recognizes Dr. Hauser's lifetime contributions to the theory and practice of marketing science. The award is given annually in memory of Buck Weaver, an innovator in the field of marketing research.

Dr. Hauser, the Kirin Professor of Marketing at Sloan, is an expert in new product development, marketing management, and statistical and research methodology. His current interests include the development of new "virtual customer" methods for rapid, usable marketing and product development data obtained via the Web; automated methods for the dynamic optimization of marketing tactics; new processes for targeting customer needs; and strategic priorities, metrics, and customer satisfaction incentives for product development.