Randolph Bucklin
Peter W. Mullin Professor of Marketing, Anderson Graduate School of Management, University of California, Los Angeles
Analysis Group Contact
Bruce Deal, Peter Simon
Education:
Ph.D., business (Marketing), and M.S., statistics, Stanford University
Summary of Experience:
Randolph Bucklin is an award-winning research specialist in the quantitative analysis of customer purchase behavior. He is an expert on applied choice models in marketing, channels of distribution, and pricing policies, subjects he teaches at The Anderson School. He has published widely, with articles in the Journal of Marketing Research, Marketing Science, Journal of Retailing, and Marketing Letters: A Journal of Research in Marketing. He also serves on the editorial boards of Marketing Letters and the Journal of Marketing Research. In his current consulting work, Professor Bucklin focuses on quantitative tools to improve corporate marketing decision making and analysis of the variables involved in consumer choice. He has also served as an expert witness in litigation. Professor Bucklin previously worked as a consultant at Bain & Company and as a business journalist for The Washington Post. His doctoral thesis received the Alden G. Clayton Dissertation Award from the Marketing Science Institute.