Robert C. Blattberg
Polk Bros. Professor of Retailing, Professor of Marketing and Director of the Center for Retail Management Center, Kellogg School of Management, Northwestern University; Timothy W. McGuire Distinguished Service Professor of Marketing and Director of the Center for Marketing Technology and Information at the Tepper School, Carnegie Mellon University
Analysis Group Contact
Carla Mulhern
Education:
Ph.D., and M.S., industrial administration, Carnegie Mellon University
Summary of Experience:
Robert C. Blattberg is the Polk Bros. Professor of Retailing, Professor of Marketing and Director of the Center for Retail Management Center at the Kellogg School of Management, Northwestern University; and the Timothy W. McGuire Distinguished Service Professor of Marketing and Director of the Center for Marketing Technology and Information at the Tepper School, Carnegie Mellon University. His primary research is in the areas of database marketing, sales promotions, pricing and retailing. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He has co-authored Sales Promotions (Prentice-Hall) and Customer Equity (Harvard Business Press). Professor Blattberg has consulted to a wide variety of firms including American Express, Kroger, Best Buy, Rite Aid, IRI, and A.T. Kearney. He has won both the John D.C. Little award for best paper in Marketing Science and the Robert B. Clarke Award from the Direct Marketing Educational Foundation as Educator of the Year.