Apple v. Samsung Trial (May 2014): Professor David Reibstein

Analysis Group and academic affiliate David Reibstein of the University of Pennsylvania Wharton School were retained by Samsung Electronics and its counsel, Quinn Emanuel Urquhart & Sullivan LLP, to provide consulting and expert witness services in this patent infringement case widely covered in major media outlets. Professor Reibstein's testimony addressed consumer demand for smartphones and tablets, along with the role played by the functionalities associated with Apple's patents. In particular, he assessed a conjoint analysis presented on behalf of Apple and determined that it was not suitable to evaluate the extent to which Apple's patented functionalities may influence marketplace outcomes because the analysis failed to account for the role of major product features, consumer awareness of patented features, and whether survey respondents adequately understood the functionalities associated with the patents. After finding infringement, a San Jose, California jury ordered Samsung to pay $119.6 million in damages, far short of the $2.2 billion sought by Apple.

Managing Principal T. Christopher Borek led the Analysis Group case team, which included Principal Robert Vigil; Vice Presidents John Browning, Lisa Pinheiro, and Jimmy Royer; Consultant Justin Works; and Manager Anjali Oza.

Read more about this case