Heinz Riehl Chair Professor of Business; Leonard Stern Faculty Scholar; Director, Masters of Business Analytics Program, New York University Stern School of Business
Ph.D. and M.S., information systems, Tepper School of Business at Carnegie Mellon University; M.B.A., finance, marketing, and information systems, Indian Institute of Management, Calcutta; B. Tech., instrumentation and control engineering, Regional Engineering College, Jalandhar, India
Summary of Experience
Professor Ghose is a quantitative marketing, business analytics, and information systems expert. He has done pioneering work involving economic issues and consumer behavior regarding artificial intelligence, the Internet economy, digital marketing, big data, digital health, internet-of-things, social media, data science, data privacy, and business analytics. He has served as an expert witness in state and federal court and before the Federal Trade Commission, and has experience in securities, intellectual property, antitrust and competition, copyright infringement, and merger appraisal cases involving industry domain knowledge, marketing, machine learning, or statistical issues. He has consulted for many global Internet, technology, telecommunications, financial services and media firms, and has been retained as an expert witness by Apple and Facebook among others. He is widely considered to be a leading global expert on the mobile economy and how it is affecting customer behavior, and recently authored the book Tap: Unlocking the Mobile Economy. Professor Ghose has written more than 80 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. His research has received 15 best paper awards and nominations; the National Science Foundation's CAREER Award; and faculty research awards from Google, Microsoft, and Adobe. Professor Ghose was named by Analytics Week as one of the “Top 200 Thought Leaders in Big Data and Business Analytics” and by Thinkers50 as one of the “Top 30 Management Thinkers” most likely to shape how organizations are managed and led in the next generation. He is on the Research Council of the Wharton Customer Analytics Institute, serves as an Associate Editor of Management Science, and is Senior Editor of Information Systems Research.