Nina Mažar

Professor of Marketing and Co-director of the Susilo Institute for Ethics in the Global Economy, Questrom School of Business, Boston University

Nina Mažar


Ph.D., marketing, and M.S., management, Johannes Gutenberg-University, Mainz, Germany

Summary of Experience

With a focus on behavioral economics, Professor Mažar investigates how expectations, emotions, peers, and random cues in the environment affect the ways humans think about products, money, investments, and morality, and their implications for welfare, development, and policy. In 2014, she was named one of "The 40 Most Outstanding B-School Profs Under 40 In The World" by Poets&Quants, the online resource for graduate business education. She has published numerous articles in academic journals such as the Proceedings of the National Academy of Sciences (PNAS), the Journal of Marketing Research, and Psychological Science. Popular accounts of her work have appeared, among other outlets, on NPR and the BBC, and in the New York Times, Financial Times, Wired, and Frankfurter Allgemeine Zeitung. Her research also has been featured in Harvard Business Review's “Breakthrough Ideas” section. Professor Mažar acted as the senior behavioral scientist of the World Bank's behavioral insights team (eMBeD) in Washington, DC, with which she is still affiliated. Additionally, she is the co-founder of BEworks, a behavioral economics-driven consulting company; co-originator of the Behavioral Economics in Action at Rotman (BEAR) center at the University of Toronto's Rotman School of Management; and current president-elect of the Society for Judgment and Decision Making. Professor Mažar serves as advisor on boards of various government organizations (e.g., the Privy Council Office Innovation Hub for Behavioral Economics in Canada) and non-profits (e.g., Irrational Labs in San Francisco, CA). She was previously a post-doctoral associate and lecturer in marketing at MIT Sloan School of Management and the MIT Media Lab (Professor Dan Ariely's eRationality Group).

AG Contacts

Rebecca Kirk Fair