Peter E. Rossi

James A. Collins Chair in Management and Distinguished Professor of Marketing, Economics and Statistics, UCLA Anderson School of Management


Ph.D., econometrics, Graduate School of Business, The University of Chicago; M.B.A., management science, Graduate School of Business, The University of Chicago

Summary of Experience

Professor Rossi is an expert in marketing, statistics, and econometrics. His research addresses pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models, and Bayesian statistical methods. He has provided expert testimony in various legal proceedings involving statistical analysis, survey sampling, marketing and pricing, trademark and patent infringement, antitrust, valuation of lost personal and business income, and job discrimination. Professor Rossi has also served as a consultant to organizations such as GE Capital, Ernst & Young, Booz Allen and Hamilton, Abbott Labs, KPMG, and the US Department of Defense. He has published widely in leading marketing, economics, statistics, and econometrics journals and is a coauthor of Bayesian Statistics and Marketing. A fellow of the American Statistical Association and the Journal of Econometrics, Professor Rossi is the founding editor of Quantitative Marketing and Economics and past associate editor for the Journal of the American Statistical Association, the Journal of Econometrics, and the Journal of Business and Economic Statistics. In addition, Professor Rossi is a founder of the Kilts Center for Marketing at the University of Chicago, Booth School of Business, which was established to enhance the research environment and facilitate thought leadership among the business school's marketing faculty.

AG Contacts

Rebecca Kirk Fair