Renée Richardson Gosline
Ph.D., business administration and marketing, Harvard Business School; M.A., sociology, Harvard University
Summary of Experience
Professor Gosline’s research focuses on the convergence of behavioral science and technology, and the impact of technology on cognitive bias in human decision making. Her research has employed various experimental methods to examine questions such as when and why humans prefer algorithmic to human input; how consumers decide whether a product is “real” versus “fake”; and the circumstances under which consumers perceive value in platforms. Professor Gosline has consulted to companies on issues such as brand strategy, brand imitation and counterfeits, and the intersection of artificial intelligence and human choice. She has presented conference keynotes, given a TEDx talk, and been featured in numerous media outlets including The Economist, Forbes, Fortune, and The New York Times. In addition to her position at MIT Sloan, Professor Gosline is a principal research scientist with the MIT Initiative on the Digital Economy and a fellow at Stanford University’s Digital Economy Lab. She serves on ideas42’s scientific advisory board, MIT’s Global Initiatives Committee, and the National Kidney Foundation’s advisory board. Earlier in her career, she held marketing positions at consumer products and advertising companies.