Steven M. Shugan

Professor and McKethan-Matherly Eminent Scholar Chair, University of Florida


Ph.D., managerial economics and decision sciences, Northwestern University; M.B.A., operations research and marketing, and B.S., chemistry and mathematics, Southern Illinois University 

Summary of Experience

Dr. Shugan is an expert in marketing models, multivariate statistics, quantitative methods, and advanced marketing management. His current research focuses on model validation, bundling, seasonality, normative methods for modeling competition, models of selling and product policy, advance selling, entertainment marketing, and markets for evaluative information. Before joining the University of Florida, Dr. Shugan taught at several other schools, including University of Chicago (tenured full professor), University of Rochester (assistant professor), and SDA Bocconi Business School in Milan (visitor). He has been published extensively and has made more than 100 professional presentations in more than 22 countries.

Dr. Shugan was editor-in-chief of Marketing Science, editor of Journal of Business, and associate editor of Management Science and has served on more than 10 editorial boards, including those of the Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research. He is a fellow of the Institute for Operations Research and Management Sciences (INFORMS) and an inaugural fellow of the Society for Marketing Science. He has won several best-paper and best-teaching awards, as well as the INFORMS service award.

Dr. Shugan was past chairman of the INFORMS College on Marketing, twice organizer of the Marketing Science Conference, and chair of numerous dissertation committees. He is a member of several professional organizations, including the American Statistical Association, the Econometric Society, INFORMS, and the American Marketing Association.

AG Contacts

Rebecca Kirk Fair