Ph.D., business administration (marketing), Gies College of Business, University of Illinois at Urbana-Champaign; M.A., social sciences, The University of Chicago; M.M., marketing, Guanghua School of Management, Peking University; B.S., psychology, Peking University
Summary of Experience
Dr. Jiang specializes in applying consumer behavior and marketing research methods to litigation matters. She has extensive experience in the development and evaluation of surveys and experiments in intellectual property (IP), false advertising, class certification, commercial disputes, and trademark infringement. Dr. Jiang has supported experts in all phases of the litigation process, including discovery, expert reports, deposition, and trial. Her experience spans a variety of industries, including consumer packaged goods, high technology, fintech, real estate, telecommunications, and health care. Dr. Jiang has published academic research about consumer behavior using lab and field experiments, and coauthored a book chapter about attitudes and persuasion. She has also taught undergraduates courses in marketing research.
Law360, March 21, 2018