Webinar – Vice President Anjali Oza to Discuss the Use of Survey Evidence in Intellectual Property Litigation
Event:Winning Strategies in Using Survey Evidence in Intellectual Property Cases: A 2019 Guide
Date: April 3, 2019
Host:The Knowledge Group
Times:9:00–10:30 a.m. (PT) / 12:00–1:30 p.m. (ET)
In this webinar, Vice President Anjali Oza joins Analysis Group affiliate Professor Ronald Goodstein of Georgetown University to discuss the use of surveys in litigation as evidence to provide insight on consumer perception and decision making. The speakers will examine key survey methods, including conjoint analysis, and how to ensure the design and results are effective in court while avoiding common problems that may occur in execution. The speakers will also discuss the rebuttal of survey experts’ work and common pitfalls.