Webinar – Affiliated Expert Ronald Goodstein to Discuss Using Surveys in Trademark Litigation

Event:Utilizing Surveys in Trademark Litigation: Your Guide in 2017 and Beyond
Date: October 4, 2017
Host:The Knowledge Group
Times:9:00–10:30 a.m. (PT) / 12:00–1:30 p.m. (ET)

Consumer surveys are being used more frequently in trademark infringement cases to establish evidence on the likelihood of genericism, confusion, dilution, and secondary meaning. However, surveys are a legal tool that should be approached carefully. Join Analysis Group academic affiliate Ronald Goodstein, of Georgetown University McDonough School of Business, for a live webcast where he will cover the advantages of using surveys, common applications in litigation, and best practices for effectively executing surveys to achieve admissible results in litigation.  

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