Academic Affiliate Catherine Tucker Receives American Marketing Association Award for Online Advertising Article
June 5, 2014
The American Marketing Association (AMA) honored Analysis Group academic affiliate and MIT Sloan School of Management professor Catherine Tucker with the 2013 Paul E. Green Award for her coauthored article, "When Does Retargeting Work? Information Specificity in Online Advertising" (Journal of Marketing Research, October 2013). The award is presented annually at the AMA Summer Marketing Educators' Conference in recognition of the Journal of Marketing Research article that demonstrates the most potential to contribute to the practice of marketing research.
The article, coauthored with London Business School assistant professor Anja Lambrecht, is based on research to examine consumer response to personalized online advertising using earlier product interests and browsing history.