Affiliate Joel Steckel and Vice President Kristina Shampanier Discuss the Use of Surveys in Litigation as Part of ABA Webinar Series
February 09, 2016
NYU Stern School of Business professor and Analysis Group academic affiliate Joel Steckel and Analysis Group Vice President Kristina Shampanier recently took part in a webinar discussion on February 2, 2016, about the use of surveys in false advertising and trademark litigation, hosted by the American Bar Association (ABA) Section of Antitrust Law Advertising Disputes & Litigation Committee. The webinar, "Surveying the Truth: False Advertising and Trademark Litigation," featured insights from Professor Steckel, Dr. Shampanier, and August Horvath of Kelley Drye. The panelists discussed the history of surveys in litigation, trends of their use, and best practices for study admissibility, and also covered survey and field experiments, including conjoint analysis and hybrid approaches, as well as examples of prominent cases.
The webinar was the first in a three-part series on the use of surveys in litigation, "Deceit and Denial: The Role Surveys Play in False Advertising and Trademark Litigation." Future sessions will cover unconventional techniques for conducting surveys and rebutting opposing expert surveys, including eye-tracking studies, and methods for proving or disproving survey evidence using real-world data.