Law360 Publishes Analysis Group Article on Combined Use of Survey and “Real-World” Data in Litigation
July 27, 2017
According to the Analysis Group team, experimental surveys are especially useful for isolating causal relationships—that is, identifying which factors are effective in influencing consumer decisions, and which have little influence. Analyzing historical transaction data will show what decisions consumers actually made. When used jointly, experimental surveys and empirical analysis can provide cross-validation of evidence on the same topic from two different perspectives and thereby increase its overall reliability.
Read the Law360 article