Payer, Provider & Other Stakeholder Research
Understanding the decision-making processes, expectations, and perceptions of product value of payers, providers, and other key health care stakeholders is fundamental to the success of our clients’ market access strategies.
The Analysis Group approach is to design custom research for our clients using validated methodologies and deliver actionable findings. In partnership with affiliated academic experts, we provide comprehensive qualitative, semi-qualitative, and quantitative research capabilities -- tailoring the research and participants to our clients’ specific business needs.
Our capabilities include:
- Complete Set of Approaches
Online surveys, in-depth interviews, and advisory boards - All Stakeholder Groups
Payers (national, regional, local, hospital, and government), providers, patients, and industry and policy representatives - All Major Markets
United States, EU, Japan, and emerging markets -- China, India, Brazil, Mexico, and Russia - Support for Wide Range of Activities
- Product positioning with relevant stakeholders
- Payer landscape assessments and market segmentation
- Evidence generation strategy
- Value proposition and key value message development
- Pricing, reimbursement, and contracting strategy
- Forecasting and market planningÂ
