Peter N. Golder

Professor of Marketing, Tuck School of Business, Dartmouth College


Peter Golder - Headshot


Ph.D., business administration (marketing), University of Southern California; B.S., mechanical engineering, University of Pennsylvania

Summary of Experience

Professor Golder's research focuses on innovation, branding, and global marketing strategy. His research on market entry timing, new products, long-term market leadership, and quality has received widespread acclaim, including the William F. O'Dell Award (Journal of Marketing Research); the Harold H. Maynard Award (Journal of Marketing); the INFORMS Long Term Impact Award (Marketing Science); the Frank M. Bass Award (Marketing Science); the Berry Book Prize (American Marketing Association); and recognition from the Harvard Business Review for co-authoring one of the Top Ten Business Books of the Year (2002). His recent research includes an examination of how economic conditions affect long-term brand leadership persistence and how consumers learn to use multi-feature products like smartphones and websites. He has also recently developed an integrated framework of quality encompassing produced quality, experienced quality, evaluated quality, customer expectations, and customer satisfaction; and explored the historical origins of radical innovations including how they are developed and commercialized.

Prior to joining Tuck, he was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University's Stern School of Business. He has also held one-year faculty appointments at UCLA and Peking University's Guanghua School of Management. Professor Golder has six years of professional experience in the aerospace and oil industries and has consulted in other industries. He is the co-Editor-in-Chief of Marketing Letters, sits on the editorial review boards of other leading academic journals and is a long-time advisor and speaker to industry audiences and corporate executives. He holds a Ph.D. in Business Administration (Marketing) from the University of Southern California, and a B.S. in Mechanical Engineering from the University of Pennsylvania.

AG Contacts

Rebecca Kirk Fair