Establishing a Health Outcomes Organization
A client with an advanced medical device technology operated in a niche market but sought to expand into a much broader market of less severely ill patients. Expanding use of the therapy would require making outcomes-based health economic arguments to referring physicians, medical associations, payers, patients, and other stakeholders. Analysis Group worked with the client to establish a new health outcomes organization and develop a strategy for taking a leadership role in building the health economic case for the company's therapy. The organization is on track to receive first U.S. approval for the broader indication and simultaneous endorsements from medical associations and key payer bodies.