Georgios Zervas
Education
Ph.D., computer science, Boston University; M.A., interactive media, London College of Communication; M.Sc., computer science, Imperial College
Summary of Experience
Professor Zervas specializes in quantitative marketing. His research lies at the interface of data science and economics, with a focus on empirical studies of online platforms and marketplaces. He has been retained to consult on matters involving significant data collection and analysis, as well as economic analysis. He has testified in litigation on various technical issues regarding digital platforms. In his research, Professor Zervas has studied the digitization of reputation, e-commerce, peer-to-peer marketplaces, and computational advertising. He has presented and published on topics such as the rise of the sharing economy – specifically, its impact on the hotel industry – and online reputation management. An associate editor of ACM Transactions on Economics and Computation, Professor Zervas has also served on the editorial review boards of Marketing Science, the Journal of Marketing Research, and the Journal of Marketing. Prior to joining the Boston University faculty, he held various academic roles, including as a visiting scholar at the MIT Sloan School of Management, as a Simons Postdoctoral Fellow at Yale University, and as an affiliate at the Center for Research on Computation and Society at the Harvard John A. Paulson School of Engineering and Applied Sciences. Prior to pursuing his Ph.D. in computer science, Professor Zervas ran a small information technology consultancy that provided software development services to a variety of clients.
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