Kevin L. Keller
E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
Ph.D., marketing, Fuqua School of Business, Duke University; M.B.A., marketing, Graduate School of Industrial Administration, Carnegie Mellon University
Summary of Experience
Professor Keller is a well-known expert on marketing management, branding, and brand equity. His research is focused on improving marketing strategies through an understanding of consumer behavior, as well as the design, implementation, and evaluation of integrated marketing communication programs. He has published more than 90 papers in marketing journals such as the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. His textbook, Strategic Brand Management, is widely used at both top business schools and leading firms, and has been referred to as the "bible of branding." He is also the coauthor, with Philip Kotler, of the bestselling introductory M.B.A. marketing textbook Marketing Management. Professor Keller has served as brand advisor to a number of large corporations, including Accenture, American Express, Bank of America, Disney, Ford, Intel, Levi-Strauss, Procter & Gamble, and Samsung. He has also conducted marketing seminars for executives in a variety of forums. In addition, he previously held faculty positions at the University of California at Berkeley, Stanford University, and the University of North Carolina.