Heinz Riehl Chair Professor of Business; Leonard Stern Faculty Scholar; Director, Masters of Business Analytics Program, NYU Stern School of Business
Professor Ghose is a quantitative marketing, business analytics, and information systems expert. He has done pioneering work involving economic issues and consumer behavior regarding artificial intelligence, the internet economy, digital marketing, big data, digital health, the internet of things, social media, data science, data privacy, and business analytics. He has served as an expert witness in state and federal court and before the Federal Trade Commission, and has experience in privacy, securities, intellectual property, trademark infringement, antitrust, copyright infringement, and merger appraisal cases involving industry domain knowledge, marketing, machine learning, economic, and statistical issues. Professor Ghose has consulted to many global internet, technology, telecommunications, financial services, consumer packaged goods, and media firms; sits on the advisory board of several startups in North America, Europe, Middle East and Asia; and has been retained as an expert witness by Apple, Alibaba, Snapchat, Verizon, and Facebook, among others. He is the author of the multiple-award-winning book Tap: Unlocking the Mobile Economy , which has been translated into five languages; has published more than 100 journal and conference papers; and has given more than 250 talks internationally. His research has received 16 best paper awards and nominations; the National Science Foundation’s CAREER Award; and faculty research awards from Google, Microsoft, and Adobe. Professor Ghose was named one of the “Top 200 Thought Leaders in Big Data and Business Analytics” by Analytics Week ; one of the “Top 30 Management Thinkers” most likely to shape how organizations are managed and led in the next generation by Thinkers50; one of the top 40 under 40 business professors globally by Poets & Quants; and in the top 1% of the world’s most influential researchers by the Web of Science. He teaches courses on social media, digital marketing, and data analytics at the M.B.A., E.M.B.A., M.S.B.A., and executive education levels in the US, Asia, and Europe.
READ MORE  >