Shane Frederick

Professor of Marketing, Yale School of Management


Ph.D., decision sciences, Carnegie Mellon University; M.S., resource management, Simon Fraser University

Summary of Experience

Professor Frederick is an expert on consumer behavior whose research involves the measurement and manipulation of preference, with topics including decision making under uncertainty, the role of cognitive abilities on preferences, determinants of reservation prices and discount rates, framing effects, and contextual influences on choices, judgments, and experiences. His studies also focus on customer insights and behavioral economics. Professor Frederick conducted, on behalf of the Federal Trade Commission, a series of experimental surveys involving nearly 30,000 respondents which assessed the effect of various claims on consumer beliefs about biodegradation. It was the first federal trial in which Google Consumer Surveys data were entered into evidence. Professor Frederick submitted four expert reports in the case, was deposed, and testified at trial. His work has been published in leading research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Experimental Psychology, and Psychological Science, and has been referenced in media outlets such as The Wall Street Journal, The New York Times, MSNBC, Psychology Today, and Money Magazine. He is an associate editor of Management Science and on the editorial boards of the Journal of Economic Psychology and Organizational Behavior and Human Decision Processes. Professor Frederick is frequently invited to speak at conferences around the world and currently teaches courses on customer insights and behavioral economics.

AG Contacts

Rebecca Kirk Fair