Marcello C. Santana

Marcello C. Santana


J.D., Boston University School of Law; M.S., mass communication: applied communication research, Boston University College of Communication; B.S.B.A., marketing and management information systems, Northeastern University

Summary of Experience

Mr. Santana specializes in applying market research methods to false advertising and intellectual property cases in a wide variety of industries, including food and beverage, footwear, sporting goods, finance, automotive, and technology. He has extensive experience assisting clients and supporting experts in survey design, data analysis, expert report drafting, and preparation for deposition. Additionally, Mr. Santana’s consulting work has involved leading case teams through litigation matters spanning trademark and trade dress confusion, trademark dilution, secondary meaning, genericism, deceptive advertising, and materiality, as well as consumer class actions. His research on survey-related topics has been published in IP Litigator. Prior to joining Analysis Group, Mr. Santana was an associate principal at a boutique consulting firm.