Andrey Simonov

Professor Simonov is an expert in quantitative marketing and industrial organization, with a focus on advertising, media, and digital markets. His research examines search and online advertising, advertising effectiveness and competition, online news, media persuasion, platform power, online gaming and livestreaming, and political communication. He has provided litigation consulting related to search advertising, submitted an expert report, and testified in deposition. Professor Simonov’s research has been published in journals including the Journal of Political Economy, Marketing Science, the Journal of Marketing Research, Management Science, and the Proceedings of the National Academy of Sciences. He serves on the editorial review boards of Marketing Science and the Journal of Marketing Research and reviews for journals in economics, marketing, and political science. Professor Simonov has received the AMA-EBSCO-RRBM Award for Responsible Research in Marketing, the V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing, and the Journal of Marketing Research Outstanding Reviewer Award. At Columbia University, he is an affiliated faculty member of the economics department and a faculty member of the Harriman Institute. He is also a research affiliate of the Centre for Economic Policy Research and an affiliate fellow of the Stigler Center at The University of Chicago Booth School of Business. He has presented his research at the Federal Trade Commission and the Federal Communications Commission. Previously, Professor Simonov was a Glenn Campbell and Rita Ricardo-Campbell National Fellow at the Hoover Institution at Stanford University and a consulting researcher at Microsoft Research.