Brett Hollenbeck

Education

Ph.D. and M.S., economics, The University of Texas at Austin

Summary of Experience

Professor Hollenbeck specializes in quantitative marketing and industrial organization, with a focus on competition, market structure, and firm strategy in digital and retail markets. His research examines economies of scale in retail and service industries, the relationship between mergers and innovation, competition in the legal cannabis industry, the economic effects of privacy regulation, online reviews and ratings manipulation on digital platforms, customer loyalty programs, and online sports gambling. Professor Hollenbeck has been retained as an expert witness and has testified in deposition in multiple litigation matters. He has published in peer-reviewed journals, including Management Science, Marketing Science, The RAND Journal of Economics, the Journal of Marketing Research, and the Proceedings of the National Academy of Sciences, and his work has been featured in Harvard Business Review. Professor Hollenbeck serves as an associate editor of Marketing Science and Management Science and sits on the editorial boards of the Journal of Marketing Research and Marketing Science. His research has received the UCLA Anderson Juline Faculty Excellence in Research Award and the Exemplary Empirics Track Paper Award at the Association for Computing Machinery’s Conference on Economics and Computation. Professor Hollenbeck has presented at conferences and seminars sponsored by the Federal Trade Commission, the US Department of Justice Antitrust Division, the National Bureau of Economic Research, and academic institutions worldwide. Before pursuing his Ph.D. in economics, Professor Hollenbeck worked as an economist in the Office of Tax Policy at the US Department of the Treasury and as a research fellow at the US Chamber of Commerce.