David Gal

Education

Ph.D., business administration, Stanford Graduate School of Business; M.S., management science and engineering, Stanford University

Summary of Experience

Professor Gal is an expert in survey research, marketing, and consumer judgment and decision making. He has studied consumer choice prediction and methodological issues in the behavioral sciences, including bias in the interpretation of research findings. Professor Gal has testified as a consumer survey expert at deposition and trial, including in federal courts and in alternative dispute resolution proceedings, on issues related to marketing science, consumer psychology, survey methods, and decision making. He has published his research in academic journals such as the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Management Information Systems, and his work has been featured in popular press outlets including The New York Times, Scientific American, and Fortune. Professor Gal’s research accolades include his recognition as a Marketing Science Institute scholar and his ranking on the Stanford/Elsevier Top 2% Scientist list. He is active on several editorial boards, including as co-editor in chief of Consumer Psychology Review and associate editor of the Journal of Consumer Psychology. Professor Gal is the interim head of the marketing department and the director of the marketing doctoral program at the University of Illinois Chicago, where he supervises several doctoral students. Previously, he was a marketing professor at Kellogg School of Management at Northwestern University.