Joel H. Steckel

Professor Emeritus of Marketing, NYU Stern School of Business; Lecturer in Marketing and Law, University of Pennsylvania
Joel H. Steckel

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T. Christopher Borek

Education

Ph.D., marketing/statistics, M.A., statistics, and M.B.A., management science, the Wharton School, University of Pennsylvania; B.A., mathematics, Columbia University

Summary of Experience

Professor Steckel’s primary research areas include marketing and branding strategy, marketing research, direct marketing, consumer response to marketing strategy, and management decision making. He has consulted, testified as an expert witness, and conducted modeling and analysis in numerous cases involving antitrust, damages assessment, trademarks, marketing and branding strategy, forecasting, and the statistical analyses of market response. Utilizing conjoint and hierarchical Bayesian analysis, Professor Steckel has analyzed industries including telecommunications, consumer products, financial services, pharmaceuticals, apparel, retail, and health care. He was the founding president of the INFORMS Society for Marketing Science, and served as the chair of Marketing Department and the vice dean of the doctoral programs at NYU’s Stern School of Business. Professor Steckel has published widely in peer-reviewed journals such as the Journal of Marketing Research, the Journal of Retailing, Marketing Science, Interfaces, and the Journal of Consumer Research. He is also the coeditor in chief of Marketing Letters. Earlier in his career, Professor Steckel held professorial positions at the University of California, Los Angeles, and the University of Pennsylvania.

Joel H. Steckel
Practices