On Amir
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Education
Ph.D., management science and marketing, MIT Sloan School of Management
Summary of Experience
Professor Amir is an expert on marketing and consumer behavior who uses psychological and economic principles to understand driving elements and nuances in consumer judgment and decision making across numerous products and services. His research has examined consumer judgment under risk and uncertainty as well as the impact of contextual factors on decisions throughout the consumer journey. Professor Amir has explored issues including pricing and promotion strategies, social influence, privacy, the role of disclosures, consumer interfaces, the consumer decision-making process, and the impact of incentives on consumer behavior. He has testified as an expert witness at deposition and trial, including on matters involving consumer protection, trademark and copyright infringement, false advertising, privacy, and labor and employment. In rebuttal engagements, he has examined expert reports that identify so-called dark patterns and offered a framework to outline the shortcomings of this concept. Professor Amir’s published work has appeared in journals such as the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Management Science, and has received numerous honors, including the Journal of Consumer Research Ferber Award, the Journal of Marketing Research William F. O’Dell Award, and an Einhorn Award honorable mention from the Society for Judgment and Decision Making. Prior to joining the Rady School of Management, he was on the faculty of the Yale School of Management.
Provided Expert Testimony