Harriet Ho

Education

M.Sc., population and public health (health economics), University of British Columbia; B.Com., accounting, University of British Columbia

Summary of Experience

Ms. Ho specializes in the application of consumer behavior and marketing research methods to matters across a range of industries, including consumer products, finance, and technology. She has assisted clients, attorneys, and academic and industry experts throughout all phases of the litigation process and has supported testifying experts in engagements involving false advertising, intellectual property, finance, technology, and privacy. Ms. Ho has experience developing, administering, and analyzing consumer surveys, evaluating marketing strategies, and conducting quantitative analyses of consumer data. She has also evaluated opposing experts’ work in connection with expert reports, depositions, and trial preparation.

• Which Method Is for You? Not All Surveys Are Made the Same

  Law Journal Newsletters: The Intellectual Property Strategist, September 2020
  2020

  O’Laughlin L, Ho H, Duong D

  Marketing, Consumer Behavior & Surveys