Ph.D., marketing, University of Washington; M.S., economics, Moscow State Institute of International Relations (MGIMO University)
Summary of Experience
Professor Mizik is an expert in marketing strategy, valuation of intangibles, earnings management, and executive compensation in a range of industries, including health care. Her research centers on examining the consequences of marketing strategies and activities on financial performance, developing new metrics for marketing assets, and building empirical models to assess the value of intangible marketing assets. Professor Mizik has developed econometric analyses of sales, examined issues related to brand valuation, and researched evidence of real activity and accounting manipulations to artificially inflate reported earnings. She has served as an expert witness for a major pharmaceutical company in a false advertising case. Professor Mizik has published articles in a number of academic marketing and management journals. Prior to joining the Foster School, she served on the faculties of Columbia Business School and the University of North Carolina at Chapel Hill, and as a visiting professor at the MIT Sloan School of Management. She is a past member of the American Marketing Association Academic Council and has served as treasurer of the INFORMS (Institute for Operations Research and the Management Sciences) Society for Marketing Science.