Professor of Marketing, J. Gary Shansby Endowed Chair in Marketing Strategy, Foster School of Business, University of Washington
Ph.D., marketing, University of Washington; M.S., economics, Moscow State Institute of International Relations (MGIMO University)
Summary of Experience
Professor Mizik is an expert in marketing strategy, valuation of intangibles, earnings management, and executive compensation in a range of industries, including health care. Her research centers on examining the consequences of marketing strategies and activities on financial performance, developing new metrics for marketing assets, and building empirical models for assessing the value of intangible marketing assets. Professor Mizik has developed econometric analyses of sales, examined issues related to brand valuation, and researched evidence of real activity and accounting manipulations to artificially inflate reported earnings. She has published in top academic marketing and management journals. Professor Mizik has also served as an expert witness for a major pharmaceutical company in a false advertising case. An award-winning teacher and researcher, Professor Mizik has served on the faculty of Columbia Business School, University of North Carolina, and as a visiting faculty at the Massachusetts Institute of Technology. She has served on the American Marketing Association Academic Council and as an officer of the INFORMS (The Institute for Operations Research and the Management Sciences) Society for Marketing Science.