Professor of Marketing, Yale School of Management; Professor of Psychology, Yale University
Ph.D. and M.A., social psychology, Princeton University
Summary of Experience
Professor Novemsky is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. One area of specialization is examining how consumers are affected by information in their environments, including how particular types of information impact their choices and judgments. He is a member of the Yale Center for Customer Insights, and has consulted on numerous legal cases (e.g., deceptive advertising, defamation) related to how individuals interpret information they see in the media and other contexts. He has published widely on topics in judgment and decision-making, and regularly teaches these concepts to executives around the world.