Punam Anand Keller

Senior Associate Dean of Innovation and Growth and Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth College
Punam Anand  Keller


Ph.D., marketing, Northwestern University; M.B.A., marketing, Bajaj Institute of Management, Bombay University

Summary of Experience

Professor Keller is an expert in consumer information processing and choice behavior. She studies the application of social marketing principles and behavioral theory in consumer and employee contexts, with a focus on designing and implementing consumer communication programs. Her research in this area has been supported by organizations such as the National Cancer Institute and the Centers for Disease Control and Prevention, and has been published in marketing, public policy, and health journals that include the Journal of the Association for Consumer Research and the Journal of Consumer Psychology. Professor Keller serves on numerous journal review boards, including those of the Journal of Marketing Research and Social Marketing Quarterly. Her research on decision making was cited by the Social and Behavioral Sciences Team’s 2015 Annual Report for the White House on the use of behavioral science in the design of federal programs and policies. Professor Keller has earned awards for designing effective communications related to health and savings from the National Cancer Institute, the Marketing Science Institute, and the National Endowment for Financial Education. She is a fellow of the Association for Consumer Research.

AG Contacts

Brian Ellman
Brad Rice