Rene Befurt

Rene Befurt



Ph.D., marketing, University of St. Gallen; Dipl. Kaufmann (M.B.A. equivalent), University of Mannheim; M.B.A., Union College

Summary of Experience

Dr. Befurt is an expert in applying marketing research methods to litigation matters and strategic business problems. He specializes in developing empirical studies – such as survey experiments, choice exercises, and consumer usage and perception surveys – to measure variables of interest in a wide variety of industries. He has served as an expert witness and testified at deposition and trial in numerous survey matters, and has assisted academic affiliates in survey conceptualization and administration, as well as the evaluation of survey studies.

Dr. Befurt’s work spans numerous practice areas, including patent infringement, trademark disputes, consumer disclosures, product liability, false advertising, brand reputation, and sampling. He has extensive experience developing experimental studies and modeling consumer choice, including conducting and analyzing conjoint analyses. Dr. Befurt’s clients include the US Department of Justice, the Federal Trade Commission, the Office of the Attorney General of New York, Microsoft, Google, Keurig Dr Pepper, Fiat Chrysler Automobiles, Ford, General Motors, Toyota, the Louisiana Farm Bureau, Cree Lighting, Unilever, and Nestlé.

Selected Publishing