Elisabeth Honka
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Education
Ph.D., marketing; M.B.A, The University of Chicago Booth School of Business; Lic. oec. (M.Sc. equivalent), economics, University of St. Gallen
Summary of Experience
Professor Honka specializes in empirical marketing and industrial organization, with a focus on consumer decision making, search behavior, advertising, and demand estimation across industries. Her research examines how consumers acquire and process information, form consideration sets, and respond to advertising, with applications to insurance, automobiles, banking, and digital entertainment markets. Professor Honka has served as an expert in automotive industry litigation matters, providing expert reports and deposition testimony in US federal district court cases. Her scholarly work has been published in peer-reviewed journals such as Marketing Science, the Journal of Marketing Research, The RAND Journal of Economics, and Quantitative Marketing and Economics, and she has contributed to edited volumes on the economics of marketing. Professor Honka serves on the editorial review boards of Marketing Science and Quantitative Marketing and Economics and previously served on the editorial board of the Journal of Marketing Research. She has received research awards and grants from organizations including the Marketing Science Institute and the Morrison Family Center for Marketing and Data Analytics.