Surveys & Experimental Studies
Analysis Group offers well-designed, thoughtfully analyzed market research and surveys that provide insights in litigation and corporate decision making. We use data from structured, quantitative market research methods and experimental studies – such as conjoint analysis, maximum-difference scaling, and test/control experiments – to isolate factors that may be relevant in the determination of damages in numerous types of litigation, as well as for making pricing and product strategy decisions.
Our carefully designed questionnaires meet the rigorous standards for legal surveys and can stand up to scrutiny in court. We apply sophisticated analyses to survey design and results and deliver depositions and testimony that can be defended against challenges regarding methodology, validity, subtle biases, and other factors. We can also use the same skills and experience that we bring to the design and implementation of our own survey tools to evaluate and critique surveys utilized by other parties.
We draw on diverse experience in market research and economic analysis, and often use epidemiology, biostatistics, and health economics outcomes research as well. Our experts have published numerous studies related to surveys and experimental studies, including in leading peer-reviewed journals.
Research and survey methods can provide information on:
- Factors motivating purchaser prioritization and selection among product options
- Consumer value of relevant individual features of a product or service
- Influence of specific aspects of advertisements, packaging, and other marketing materials on consumer perceptions, beliefs, and purchase intentions
- Opportunities for businesses to optimize marketing channels to reach target customers
- Development of a product value proposition informed by key opinion leader research
- Consumer usage patterns of particular products and product features
- Featured Expert John R. Hauser Kirin Professor of Marketing, Sloan School of Management, Massachusetts Institute of Technology
Pharmaceutical Product Development and Launch
- Featured Expert Catherine E. Tucker Sloan Distinguished Professor of Management; Professor of Marketing; Sloan School of Management, Massachusetts Institute of Technology
- AG Feature Introducing Surveys into Evidence: How to Avoid Bias
Music Consumption and Marketing Science: Does Spotify Change Users' Music Consumption?LinkedIn, April 18, 2018"
- Analysis Group Forum A Closer Look at the Use of Consumer Surveys in Litigation