Professor of Marketing, Associate Dean of Ph.D. Programs, USC Marshall School of Business
Ph.D., marketing, MIT Sloan School of Management
Summary of Experience
Professor Mayzlin’s research focuses on how businesses manage social interactions, advertising, and communication strategies, including word of mouth and social media. She has filed expert reports and provided deposition testimony in marketing-related litigation matters, including testimony in a lawsuit involving the way a major e-commerce company aggregated product reviews. In another case, Professor Mayzlin analyzed allegations that the plaintiff’s competitor had posted fake negative reviews on its Yelp page. A frequent speaker, Professor Mayzlin has provided keynote addresses at marketing conferences throughout the world, including at the Advertising and Consumer Psychology Conference on social media and the Interactive Marketing Research Conference. Professor Mayzlin has written numerous scholarly articles on social media management, manipulation of online reviews, measuring online word of mouth, and online influencers. She is a three-time winner of the INFORMS Society for Marketing Science Long Term Impact Award, which is given annually to a marketing paper that has been judged to have made a significant long-term impact on the field of marketing and which was published in Marketing Science, Management Science, or another INFORMS journal. Her work has over 12,000 Google citations. Professor Mayzlin is an associate editor at Marketing Science and Journal of Marketing Research. Prior to joining the University of Southern California, she served on the faculty of the Yale School of Management.