Dina Mayzlin

Professor of Marketing, Associate Dean of Ph.D. Programs, USC Marshall School of Business
Dina Mayzlin


Ph.D., marketing, MIT Sloan School of Management

Summary of Experience

Professor Mayzlin’s research focuses on how businesses manage social interactions, advertising, and communication strategies, including word of mouth and social media. She has filed expert reports and testified at deposition in marketing-related litigation matters, including testimony in a lawsuit involving the way a major e-commerce company aggregated product reviews. In another case, she analyzed allegations that the plaintiff’s competitor had posted fake negative reviews on its Yelp page. Professor Mayzlin has written numerous scholarly articles on social media management, the manipulation of online reviews, measuring online word of mouth, and online influencers. She is also an associate editor at Marketing Science. Her work has earned several awards, including the INFORMS Society for Marketing Science Long Term Impact Award, and been cited more than 15,000 times on Google Scholar. A frequent speaker, Professor Mayzlin has provided keynote addresses at academic conferences worldwide, including the Advertising and Consumer Psychology Conference and the Interactive Marketing Research Conference. She has co-chaired and presented at the Summer Institute in Competitive Strategy at the Haas School of Business at the University of California, Berkeley. Prior to joining the USC Marshall School, where she teaches undergraduate, M.B.A., and doctoral courses, Professor Mayzlin served on the faculty of the Yale School of Management.

AG Contacts

Devin Reilly